Erick Ballesteros

Senior Consultant

Erick Ballesteros, MPH, is a Senior Consultant at COPE Health Solutions with broad-based health care experience in population care management, health insurance, digital marketing, customer & member experience, and hospital supply chain management. Mr. Ballesteros works closely with clients to support population health analytics and reporting needs through the Analytics for Risk Contracting (ARC) suite and Data Analytics as a Service (DaaS). He has a passion for leveraging the power of data and technology, identifying signals in complex data, and facilitating conversations where he delivers actionable insights that lead to high-value, data-driven business decisions aimed at improving quality of care and increased access to affordable healthcare services.

Prior to joining COPE Health Solutions, Mr. Ballesteros led numerous digital marketing analytics projects and initiatives as a Senior Marketing Analyst at Healthfirst, a New York City-based health insurance company. While at Healthfirst, he successfully managed a web analytics portfolio of 10 websites, where he conducted cross-channel marketing analyses, developed performance tracking dashboards, and aimed to improve the digital member experience, drive brand engagement, optimize in-market campaign and growth strategies, and maximize marketing ROI.

Mr. Ballesteros earned his Bachelor of Science degree in Biology from the University of California, Los Angeles (UCLA) in 2017, and his Master of Public Health (MPH) degree in Healthcare Management from New York University (NYU) in 2020.