Keith Gordon

Keith Gordon is an executive advisor and subject matter expert at COPE Health Solutions with 30+ years of leadership experience in health plan sales and marketing. Mr. Gordon’s advisory support focuses on ways to maximize net membership growth and profitability including sales and marketing, distribution, product build, network contracting, strategy development, talent recruitment, sales incentive plan design and Go to Market execution.

In addition to advisory support, Mr. Gordon often serves as an Interim Sales and Marketing executive in client engagements. In a most recent engagement, he served as the Head of Sales and Marketing for the launch of a new health plan in Massachusetts.

Prior to joining COPE Health Solutions, Mr. Gordon has served in senior leadership roles in sales and marketing at various health plans. Most recently, he was the Senior Vice President and Chief Sales Officer at Healthfirst in New York. Prior to that he served as Executive Director at United Healthcare and Vice President at Aetna.